Sell Data to AI
Home Data Asset Score Pricing API documentation US labs and CROs list
For brokers
How to become an AI data broker Data broker business model Buyer programs compared Qualify a company AI training data companies
For data companies
Firmographic data providers Company data API
Seller guides
How to sell data to AI companies Is it legal? FAQ and glossary About
Check domain/company
Seller's guide · 8 steps

How to Sell Data to AI Companies: The Step-by-Step for Your Company

Last checked: 7 October 2026

For owners and finance leads of companies with roughly 20 to 500 people. Eight steps, from listing your systems to getting paid, with what you do and what the buyer does at each one. Buyer terms are quoted as each program publishes them.

6 to 30+Published employee minimums, by program and sector
$20K to $5MRange Grepped publishes for company data
60 to 90 daysTime to close that practitioners cite
8 stepsFrom inventory to payment
Start here

What selling data to an AI company actually means

AI companies want records of how real work gets done: the ticket, the discussion, the decision, the fix. You do not sell your company or hand over your systems. You license a defined copy of certain records, for a defined use, under a written contract.

Data license, in plain words

A written agreement in which your company lets a buyer use an agreed copy of specific records, for agreed purposes, in exchange for payment. Your contract should state that ownership and the originals stay with you.

An agreed copy, not your systems

Mode states, as published, that it buys “an agreed copy” and that originals stay with the company. micro1 states that scope is agreed in writing and the company keeps ownership of its underlying data.

Records of work, not contact lists

micro1's page lists SOPs, knowledge bases, internal documentation, CRM data, project histories and QA processes, plus “decision-making patterns.” See what data AI labs want.

The buyer runs the mechanics

Discovery, contract drafting, export, de-identification and payment sit on the buyer's side. Your time goes into scoping, internal approvals and legal review.

Steps 1 to 3

Before you apply: inventory, scope, shortlist

Do these three before you contact any buyer. They decide which programs you fit and what you can safely offer, and they keep the buyer's questions from setting your boundaries for you.

1 Inventory what you have

Write a one-page list. Buyers screen on a small set of facts, and their published rules are specific about each one.

  • Headcount and location. Count full-time office employees and where they work. Published minimums run from 6 (Mode, law firms) to 30+ (micro1), and both micro1 and Mode publish a preference for US teams.
  • Systems and years. For each tool, note how many years of history it holds. Mode asks for several years of records the company owns.
  • Language. micro1 lists primarily English operations.
  • How documented you are. micro1 lists mature operations, documented processes and modern software tools.
  • Where sensitive records sit. Mark which systems hold client-confidential files, patient or health data, payroll and HR records, and credentials.

Communication and documents

Gmail, Outlook, Google Drive, SharePoint, Slack, Microsoft Teams, Notion, Confluence, Dropbox, DocuSign, Zoom recordings and transcripts.

Work tracking and support

Jira, Asana, Monday.com, Zendesk, ServiceNow.

Sales and finance

Salesforce, HubSpot, QuickBooks, Xero, NetSuite, Paychex.

Code, design and trades

GitHub, GitLab and Bitbucket repositories with history; AutoCAD, Figma, ServiceTitan.

Systems named on buyer pages, as published, checked 7 October 2026.

2 Decide the scope and the exclusions list

Scope is the list of systems, date ranges and record types you are willing to license. The exclusions list matters more: it names what will never leave, whatever the offer. Write both before the first conversation.

Usually simpler to scope

  • SOPs, playbooks, wikis and knowledge bases
  • Project and ticket histories where the reasoning is visible
  • QA processes and internal documentation
  • Work channels in your chat tool, as opposed to private messages

Exclusions to consider first

  • Client files held under NDA or professional confidentiality rules
  • Privileged legal material, patient and health records
  • HR, payroll and performance records; direct messages
  • Credentials, API keys and secrets in code or chat
Your clients' contracts come before any buyer's contract. Law, accounting, M&A, healthcare and agency work often sits under confidentiality terms you signed with clients. A buyer's de-identification does not change what you promised them. Read is it legal to sell company data before you scope.

Also decide who signs off internally (the role table below splits the decisions) and how you will tell employees whose messages are in scope. Our guide to preparing your data for sale covers inventory, exclusions, retention and a secrets scan in more depth.

3 Shortlist programs whose published rules you meet

Match your inventory against what each program publishes. Eligibility comes first. A payout range is the program's own description of past or possible deals, not a quote for your data.

ProgramPublished payoutPublished eligibilityWhat to note
micro1 Enterprise Data Partnership“$100k+ qualified”, “$500k+ large-scale”, “$1M+ highly unique”; referral page: “$100K-$2M+ for approved data packages”30+ employees, mature operations, documented processes, modern software tools, primarily English; US prioritized, then other Western marketsScope agreed in writing; originals deleted after processing; company keeps ownership (its statements)
Mode“$100K-$5M”20+ full-time US office employees; accounting firms 10+; law firms 6+; several years of records the company owns; US-based teams strongest fitBuys “an agreed copy”; originals stay with the company; de-identifies before onward delivery
Grepped“$20K-$5M”; “get paid in 7 days”Any vertical; also pays individual professionals for expertiseAsk when the 7-day clock starts and what must happen first
Miro AdvisoryOperating datasets “$100K-$1M+”; private codebases “$10K-$1M+” (indicative)Businesses; software companiesIndicative ranges; no apply link on this site

Last checked: 7 October 2026. Sources: micro1.ai/data-partnerships, micro1.ai/company-referral, data.mode.inc, grepped.ai, miroadvisory.com, as published. Figures are each program's own wording, not offers.

How to read it: a 15-person accounting firm meets Mode's published 10+ rule and not micro1's 30+. Some labs also run direct intake (Google publishes one; OpenAI has a data partnerships page), but those routes are for large or unique datasets. For the full side-by-side, see buyer programs compared or the eligibility checker.

Who owns the project

Five roles, and what each one decides

In a 20 to 500 person company, licensing records to an AI company is nobody's day job. Name one internal owner, usually the owner or the finance lead, and give each role a clear decision before you apply.

RoleWhat they decideSteps
Owner or CEOWhether to sell at all, which programs to approach, the final exclusions list and the signature.136
Finance leadThe inventory facts buyers screen on (headcount, years of records), payment structure, milestones and invoicing; tax treatment with your accountant.168
Outside lawyerClient contracts, the NDA, the agreement clauses, the consent statements you would give, and employee notice.246
System adminWhat each system can export, scoped and time-limited access, a scan for passwords and keys, and the export log.17
HR or people leadThe employee notice plan, which channels and mailboxes stay out, and answers to staff questions.27

Steps refer to the eight steps on this page. In smaller firms one person often holds two roles; the decisions still need an owner.

Steps 4 to 8

The deal timeline: who does what

Once you apply, a deal moves through these eight stages. Practitioners cite 60 to 90 days from first contact to close. Treat that as a range, not a promise.

1
Step 4: apply

Inquiry

You doApply through the program's intake with headcount, location, sector, systems and years of history. Describe the data; do not attach it.
Buyer doesScreens you against its published criteria and asks follow-up questions.
2
Step 4: apply

NDA

You doRead it before you share anything beyond a description. Check that it is mutual, that it covers your samples, and what the buyer may do with what it learns.
Buyer doesSends the NDA that governs discovery.
3
Step 5: review

Review

You doShare a manifest (systems, date ranges, rough volumes, languages, your exclusions) plus small samples you cleaned yourself. Practitioners advise never sending a full dataset before there is a price.
Buyer doesAssesses fit and value, then proposes a scope and a price. A second offer from another program gives you a comparison.
4
Step 6: sign

Agreement

You doWork through the contract questions below with your lawyer and get changes in writing.
Buyer doesDrafts the agreement: scope of use, price, payment structure, acceptance criteria, deletion.
5
Step 7: export

Export

You doYour system admin grants scoped, time-limited access or runs the export of exactly the agreed scope. Keep a log of what left and when.
Buyer doesRuns or guides the export.
6
Step 7: export

De-identification

You doAsk how it is done, who does it and what you can check before delivery.
Buyer doesAs published: micro1 says sensitive and confidential information is scrubbed and no customer information is exposed; Mode says it de-identifies before onward delivery.
7
Step 8: get paid

Acceptance

You doKnow the acceptance criteria before you sign, so the delivery is judged against written terms.
Buyer doesChecks the delivery against the agreed criteria.
8
Step 8: get paid

Payment

You doInvoice per the agreed milestones. Get written confirmation that originals or copies are deleted as the contract requires.
Buyer doesPays per the agreement. Grepped's published wording is “get paid in 7 days”; ask when that clock starts.

What slows each stage, and why short timelines are rare, is covered in how long an AI data deal takes.

Step 6 in detail

What to check before you sign

These are questions every seller should check in any data agreement. They are generic. They are not claims about any program named on this page.

Exclusivity

Is the license non-exclusive, time-limited or perpetual? Can you license the same records to anyone else?

Resale and downstream use

Who else may receive the data? May the buyer resell it, and to whom?

Scope of use

Training only, evaluation, or both? For which models or customers?

Warranties and indemnities

Who pays if de-identification misses something? Is liability capped, and when does it expire?

Consent statements

What are you promising about employees, customers and clients, and can you stand behind it?

Your client confidentiality

Does anything in scope breach a promise you made to a client in law, accounting, M&A or healthcare work?

Payment structure

One-off or recurring? Which milestones? What exactly are the acceptance criteria?

Audit, deletion and exit

Can you verify de-identification? When are originals and the copy deleted? What survives termination?

General information, not legal advice. Talk to your own lawyer before you sign. For a clause-by-clause outline of what these agreements cover, read the AI data licensing agreement guide.
Common mistakes

Six mistakes sellers make before the offer

Each one happens on the seller's side, before a buyer drafts anything, so each one is in your control.

1

Applying before scoping

Without an inventory and an exclusions list, the buyer's first questions end up setting your boundaries.

Fix: finish steps 1 and 2 before you fill in any intake page.

2

Sending a full export

A copy that has left cannot be recalled, and it removes your reason for a buyer to compete on terms.

Fix: manifest and cleaned samples only, as practitioners advise, until there is a price and a signed agreement.

3

Forgetting client contracts

Confidentiality terms you signed with clients still bind you after a buyer de-identifies the data.

Fix: list every client with an NDA or professional-secrecy duty and have your lawyer clear the scope against it.

4

No internal owner

Buyer requests sit between IT, finance and the owner, and each stage waits on the last person who saw it.

Fix: name one project owner and use the role table above.

5

Telling staff late

Employees whose messages are in scope hear about it after the export. That is a trust problem even where notice is not required.

Fix: agree the notice plan with HR and your lawyer before step 4.

6

Comparing on headline price only

A higher figure tied to perpetual exclusivity, uncapped liability or vague acceptance criteria can be worth less than a lower, cleaner offer.

Fix: compare scope, exclusivity, liability, payment timing and deletion side by side.

After the offer: deal risks and the fix for each

Risk
Mitigation
Exclusivity limits what you can do later.
Prefer non-exclusive or time-limited terms, and know exactly which records and which buyers any restriction covers.
De-identification misses something.
Ask what you can verify before delivery, check liability caps and how long warranties last, and keep an export log.
Acceptance criteria are vague, so payment is uncertain.
Write measurable criteria (formats, volumes, date ranges) and a deadline for the buyer to accept or reject.
Data travels further than you expected.
Name the permitted uses (training, evaluation) and state whether onward delivery or resale is allowed.
Scope grows after signing.
Define scope as named systems, date ranges and uses; anything new needs a new written agreement.
Deletion is never confirmed.
Put deletion of originals and of the copy, with written confirmation, in the contract and check it at payment.
Illustrative, not an offer

Worked example: a fictional 120-person logistics company

Example Logistics Co. is invented to show how steps 1 to 3 fit together. It has a US office, works in English, and has used Slack since 2018, Jira since 2019, Zendesk since 2020, Confluence for SOPs, QuickBooks and Paychex.

Offered scope

  • Confluence SOPs and dispatch playbooks
  • Jira tickets and comments, 2019 to 2025
  • Operations and dispatch channels in Slack
  • Zendesk ticket threads, after de-identification

Excluded

  • Slack private messages and HR channels
  • Paychex payroll records
  • Customer contracts held under NDA
  • Anything containing credentials

Programs matched on published rules

  • micro1: 30+ employees, English, US
  • Mode: 20+ full-time US office employees
  • Grepped: any vertical

Next: manifest and cleaned samples to more than one program, NDAs, then compare proposals on scope, exclusivity and payment terms with a lawyer. No price is shown on purpose: nobody can price records without seeing them.

FAQ

Questions sellers ask about the process

Can a company with fewer than 20 employees sell data to AI companies?

Sometimes. As published and checked on 7 October 2026, Mode lists 20+ full-time US office employees in general, but 10+ for accounting firms and 6+ for law firms. micro1 lists 30+ employees. Grepped lists any vertical and also pays individual professionals for expertise. Below those lines nobody publishes a promise. Run the eligibility checker to see which published rules you meet.

Do I hand over my original files?

Two programs publish a statement on this. Mode says it buys an agreed copy and the originals stay with the company. micro1 says scope is agreed in writing, originals are deleted after processing and the company keeps ownership of its underlying data. Your contract should say the same thing in plain words, including what happens to the copy.

How long does it take from application to payment?

Weeks to months. A deal moves through inquiry, NDA, review, agreement, export, de-identification, acceptance and payment, and practitioners cite 60 to 90 days to close. Client approvals, legal review and export work are common sources of delay. No one can promise a date, and this site does not.

Should I apply to more than one buyer program?

Practitioners advise getting more than one offer and never sending a full dataset before there is a price: share a manifest and samples instead. Before you apply widely, read each NDA and check whether any term would stop you from licensing the same records to someone else.

What is a manifest, and why send it instead of the data?

A manifest is a short written description of what you could license: the systems, date ranges, rough record counts, languages, record types and your exclusions list. Practitioners advise sharing a manifest and small cleaned samples, not a full dataset, until there is a price. The buyer can judge fit, and you keep the ability to compare offers.

Do we need to tell employees before we sell company data?

Plan on it. Chat, email and tickets carry employees' names and words, and notice rules differ by state and country; in the EU and UK, GDPR and works councils can add steps. Decide early what is in scope, exclude private messages and HR channels where you can, and ask your lawyer what notice or consent applies before any export.

Do I need a lawyer?

Yes, before you sign. A data license touches client contracts, employee notice, personal-data law and sector rules such as HIPAA or GLBA. This page is general information, not legal advice. Talk to your own lawyer before you sign.

See which programs fit, then apply

Start with the eligibility checker: it compares your headcount, sector, systems and years of records with each program's published rules. Nothing you enter leaves your browser.

Or apply directly

Independent site. Some links are referral links: if your company signs with a buyer through them, the buyer may pay us a fee. You are not charged, and we never see your data.

Related reading

Go deeper on each step