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What buyers ask for

What Data AI Labs Want, and What Is Worth Little

Last checked: 7 October 2026

AI labs, and the data companies that supply them, want records that show how real work gets done: the request, the discussion, the decision, the fix and the result, linked across the tools your team already uses. A folder of unrelated files, your public website or your customer list is worth far less.

~10xEvaluations vs. raw data, as practitioners describe it
6 to 8 figuresFull training environments, with heavy engineering (practitioners)
Several yearsOf records the company owns, in Mode's published eligibility
30+Employees, with documented processes, in micro1's published eligibility
The core idea

Buyers want the path to the result, not just the result

Public web pages, books and open-source code are available to anyone training a model. What is hard to find is the inside of a working company: how a request turned into a finished job, and every step and argument in between.

Workflow data (also called work history or operating data)

Linked records from your business systems that show a task from start to finish, with the steps, the decisions, the corrections and the outcome intact. The buyer de-identifies it before it is used, so the people drop out and the pattern of the work remains.

One connected work history

Zendesk ticket

The request

A customer reports that invoices export with the wrong tax rate.

Slack thread

The discussion

Support and engineering argue: bug or settings issue? Someone posts the root cause.

Jira issue

The decision

The fix is scoped, prioritized and assigned, with acceptance criteria written down.

GitHub commit

The work

The code change, the reviewer's comments and the revision that passed review.

Reply to customer

The outcome

The explanation sent back, and the ticket closed as resolved.

Illustrative example, not a real company.

Connected history

Each piece is ordinary on its own. Linked by ticket numbers, issue keys and dates, they show a model how a problem moves through a business, who weighs in, what was tried first and what finally worked.

Scattered files

A folder of unrelated PDFs shows finished outputs with no sequence and no reasons. A model can read them, but it cannot learn from them how the work was done. That gap is what buyers notice first.

In their own words

What the buyer programs say they want

micro1's data partnerships page names the categories below, as published, checked 7 October 2026. Read them as signals of what a model needs to learn from a company, not as a shopping list where every item pays.

SOPs

The written rule for how a task should be done. Next to real tickets and emails, it shows the gap between the rule and the practice.

Knowledge bases and internal docs

The reference material staff use to answer questions: wikis, playbooks, how-to pages in Confluence or Notion.

CRM data

Pipeline notes, call summaries and the reasons deals were won or lost. The reasoning matters; the contact list does not.

Project histories

A project from kickoff to delivery, including scope changes, delays, handoffs and the final sign-off.

QA processes

Reviews, checklists, rejected work and corrections. Records of what "not good enough" looked like are hard to find anywhere else.

decision-making patterns

How and why people choose: approvals with comments, trade-offs argued in threads, memos that explain a call.

AI performance feedback

Human feedback on AI outputs: staff rating, correcting or rejecting what an AI tool produced in their real work.

Linked across tools

Most of these are stronger together. An SOP plus the tickets that followed it says more than either one alone.

Mode, as published

Eligibility lists several years of records the company owns, 20+ full-time US office employees (accounting firms 10+, law firms 6+), with US-based teams the strongest fit. It buys "an agreed copy"; originals stay with the company.

micro1, as published

30+ employees, mature operations, documented processes, modern software tools, primarily English; US prioritized, then other Western markets. "Documented processes" and "modern software tools" mean your work leaves an exportable trail.

Grepped, as published

Open to any vertical, and it also pays individual professionals for expertise. Expertise matters here: knowing the right answer in a field is part of what is being bought.

Where the data lives

The systems buyers list, and what each one shows

These are the sources named on the buyers' own pages. Each group captures a different part of the work. The value comes from overlap between them.

Communication and documents

GmailOutlookGoogle DriveSharePointSlackMicrosoft TeamsNotionConfluenceDropboxDocuSignZoom recordings and transcripts

Shows the discussion. Who asked, who objected, what was agreed and which version got signed.

Work tracking and support

JiraAsanaMonday.comZendeskServiceNow

Shows the task. Status changes, assignments, escalations and how each item was resolved, all with timestamps.

Sales and finance

SalesforceHubSpotQuickBooksXeroNetSuitePaychex

Shows the commercial reasoning. Deals won and lost, month-end closes, reconciliations and approvals.

Design and trades

AutoCADFigmaServiceTitan

Shows the artifact. Drawings and designs with their revisions, and field jobs from dispatch to invoice.

Code

GitHubGitLabBitbucket

Shows the change. Repositories with history: commits, reviews and issues, not just the final code.

The pattern

All of these are systems of record with authors, timestamps and links. A company that has used three or four of them consistently for years usually has more to offer than one with a larger archive in a single shared drive. Chat is covered in Slack and Teams messages; written procedures in documents, SOPs and knowledge bases.

Value tiers

Raw data, evaluations, environments: three tiers

Practitioners describe a ladder. The same company records can sit on any step. What changes is how much work is built on top of them.

Step 1

Raw data

Cheapest tier

An agreed copy of your records, exported and de-identified. This is where almost every company starts: the buyer receives the history and does the rest.

Step 2

Evaluations

~10x raw

Tasks with known correct answers, built from your data, used to test whether a model does the job right. They need people who know the right answer. Human feedback on AI outputs sits close to this tier.

Step 3

Training environments

6 to 8 figures

A simulated workplace where a model practices tasks and is scored. Practitioners put these in the 6 to 8 figure range, but they need heavy engineering.

Figures are practitioners' estimates, not offers. For the published program ranges and the reported deal prices, see how much AI companies pay for data. For when a company should consider helping build evaluations, see raw data vs. evaluations vs. environments.

Sorting your records

What tends to be valuable, and what is worth little

No one can price your data without seeing it. These are the traits that move records up or down a buyer's list.

Tends to be valuable

  • Linked histories across several systems, with IDs that connect a ticket, a thread, an issue and a reply.
  • Several years of continuous records, not one busy quarter or a single project.
  • Written reasoning: approvals with comments, decision memos, post-mortems, change-order notes.
  • Review trails: rejected drafts, QA findings, corrections and redo requests.
  • Specialist work: month-end closes, reconciliations, bids, site reports, structured case processes.
  • Documented processes sitting next to the records that show them in daily use.
  • Primarily English records from a US or Western team, which matches micro1's published priorities.

Usually worth little

  • Public data: your website, blog, press releases and public docs. Anyone can collect them.
  • Duplicated data: forwarded copies, templates, automatic notifications and mass newsletters.
  • Tiny volumes: a handful of files, or a few months of records from a short project.
  • Data you do not own: client-owned deliverables, licensed content, third-party reports, files held under a client's contract.
  • Mostly personal or customer information: contact lists, customer databases and HR files. Once de-identified, little is left.
  • Outputs without process: final PDFs with no drafts, tickets with no resolution, chats where the decision was made somewhere else.

The point about personal information follows from what buyers publish about privacy. micro1's page says the scope is agreed in writing, sensitive and confidential information is scrubbed, originals are deleted after processing, no customer information is exposed, and the company keeps ownership of its underlying data. Mode says it de-identifies before onward delivery. Both as published, checked 7 October 2026. If most of a dataset is names, addresses and account numbers, removing them leaves very little behind. The work patterns around customers are what survive de-identification.

Why linking matters

Why a smaller, connected archive can beat a bigger, scattered one

Three things a model can only learn from linked records.

Sequence

The order of steps: what was checked first, what was escalated, what waited on whom. A single document has no order. A ticket with its thread and its fix does.

Outcome

Whether the work succeeded. Was the fix accepted, did the client approve the revision, did the invoice get paid? Without the outcome, a model cannot tell good work from bad.

Reasoning

Why a choice was made. "We went with vendor B because A could not ship by the deadline" is exactly the kind of decision-making pattern buyers name.

Gaps break the chain. Short retention settings on chat or email, a move from one ticketing tool to another that dropped the links, or work done in personal accounts all leave holes in the history. A buyer's review will find them. Check your own retention and export options before you describe your data to anyone, so the scope you state matches what you can actually deliver.

Client-confidential and regulated data is a different question

If your records hold client secrets (law, accounting, M&A, agencies), patient information or customer financial data, value is not the first test. Your client contracts, professional rules, attorney-client privilege and laws such as HIPAA, GLBA, GDPR and CCPA/CPRA come first, and some of this material can never be included. Read is it legal to sell company data before you scope anything.

Two fictional companies

Why a 60-person team can look stronger than a 200-person firm

Headcount and storage size are easy to measure, so owners tend to lead with them. Buyers look past both to the shape of the records.

Fictional examples for illustration only. Not real companies, not an offer, and no price is implied.

Fictional company A

A 60-person design agency

SystemsJira for every client job, one Slack channel per client, Figma files with version history.
HistoryFive years, continuous, with retention left on.
LinkageEach job code appears in the Jira key, the Slack channel name and the Figma file title.
ReasoningBriefs, feedback rounds, rejected concepts and sign-offs written in comments.
Every job can be followed from brief to approval. Sequence, outcome and reasoning are all visible. The open question is ownership: client contracts may give clients the deliverables, so the scope may be the process records rather than the final designs.
Fictional company B

A 200-person services firm

SystemsA large shared drive of final reports, decks and contracts. Most discussion happened in meetings and personal inboxes.
HistoryTen years of files, but chat set to auto-delete and the ticketing tool replaced twice.
LinkageFolder names by year and client; no IDs tie a report to the work behind it.
ReasoningRarely written down. Drafts were overwritten by finals.
Plenty of volume, mostly outputs. Much of it may be client-owned or duplicated. Its SOPs and any QA checklists may still be worth scoping, but the archive as a whole shows little of how the work was done.

Both fictional companies sit above the published headcount minimums (micro1 lists 30+ employees; Mode lists 20+ full-time US office employees), so size is not what separates them. The records are.

Describing your data

How to describe your data in a manifest

Practitioners advise never sending a full dataset before price. Share a manifest and a few samples, and get more than one offer. A manifest describes the data; it does not contain it.

FieldWhat to writeExample (fictional)
SystemEach tool the records come from, and the plan or edition you are on.Jira Cloud, Slack, Figma
YearsThe date range covered, and any gaps or deleted periods.2021 to 2026; Slack before 2023 deleted
VolumeCounts of items, not only gigabytes: tickets, threads, files, commits.Ticket and thread counts per year, from admin reports
LinkageHow records connect across systems, and how consistently.Job code in Jira key, channel name and file title
LanguageThe main working language and any notable share in others.Primarily English; some Spanish client threads
ExclusionsWhat is out of scope from the start.HR channels, direct messages, legal matters, one client under NDA
OwnershipWho owns the records and which contracts limit their use.Working files company-owned; deliverables owned by clients
ExportWhether you have admin rights and an export path today.Admin export available on current plans

Illustrative fields and fictional examples, not a buyer's required format.

A good manifest answers the questions on this page before a buyer asks them: how connected the records are, how far back they go, what is excluded and who owns what. It also protects you. Writing the exclusions and ownership lines forces the internal conversations, with partners, IT and whoever manages client contracts, that you would otherwise have under deadline pressure later.

Self-check

Do your records look like what buyers want?

Tick what is true for your company. Nothing is sent or stored; this runs only in your browser and it is not a valuation.

Ticked: 0 of 10
Check eligibility

If most boxes are ticked, the next question is which programs' published rules you meet on size, country and industry. The eligibility checker applies those rules.

FAQ

Questions about what data AI labs want

What data do AI companies want most from businesses?

Connected records of real work. Buyers want to see a task from request to result: the ticket, the discussion, the decision, the change and the reply, linked across systems and kept for years. micro1's page lists SOPs, knowledge bases, internal documentation, CRM data, project histories and QA processes, plus "decision-making patterns" and "AI performance feedback" (as published, checked 7 October 2026).

Is our customer list or contact database valuable to AI labs?

Usually not on its own. Buyers say they strip personal and customer details before the data is used, so a dataset that is mostly names, emails and phone numbers shrinks to very little. The reasoning around customers, such as deal notes, call summaries and support resolutions, is what carries value.

Do AI labs want our public website, blog or marketing content?

It is worth little. Anyone can collect public content, so it adds almost nothing a model trainer cannot already reach. Buyers ask for internal records that never appeared online: how work was planned, argued over, reviewed and finished.

How many years of records do we need?

None of the programs we checked publish an exact number of years. Mode lists several years of records the company owns in its eligibility, and micro1 lists mature operations and documented processes (both as published, checked 7 October 2026). A long, continuous history is generally more useful than one busy quarter.

What is the difference between raw data, evaluations and training environments?

Practitioners describe three tiers. Raw data, meaning exported and de-identified records, is the cheapest. Evaluations built on that data, which are tasks with known correct answers used to test a model, are worth roughly 10 times raw. Full training environments, where a model practices tasks and is scored, can reach 6 to 8 figures but need heavy engineering.

What should we share with a buyer before a price is agreed?

Practitioners advise never sending a full dataset before price. Share a manifest that describes the systems, years covered, volume, how records link, language, exclusions and ownership, plus a few de-identified samples, and try to get more than one offer.

Does a bigger company have more valuable data?

Not automatically. Published rules set minimum sizes (micro1 lists 30+ employees; Mode lists 20+ full-time US office employees, with 10+ for accounting firms and 6+ for law firms), but above that, linked, continuous and documented records matter more than headcount or storage size. A smaller team with a connected history can look stronger than a larger firm with a scattered shared drive.

See which programs fit your records

Each program reviews its own applicants and decides scope, price and acceptance. We cannot tell you what a buyer will pay or whether it will take your data. Start with the published rules, then apply where you fit.

Independent site. Some links are referral links: if your company signs with a buyer through them, the buyer may pay us a fee. You are not charged, and we never see your data.

Related reading

Go deeper on your own data