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Industry guide: logistics and operations

Logistics and Operations: Why AI Buyers Want Your Exception Records

Last checked: 7 October 2026. For companies, not individuals.

Freight brokers, 3PLs, distributors and field-service operators spend their days on things that went wrong: a missed pickup, a short shipment, a vendor who did not deliver. The record of how your team fixed those problems is the part buyers describe wanting.

$10Mreported agreed price for Spirit Airlines’ internal data (Aug 2026)
30+employees, micro1 published minimum
20+full-time U.S. office staff, Mode published minimum
~3 monthsMode’s published expected timeline

The Spirit figure was reported by ABC, TIME and others for one large airline in bankruptcy. It is context, not a benchmark for your company.

Why it is wanted

Operations work is a long series of exceptions

Plans are easy to write down. What AI systems still struggle with is the messy middle: deciding what to do when the plan breaks.

micro1 names this category directly. Its data partnerships page lists “Operations & logistics” among its example categories, described as “Operational SOPs, logistics processes, fulfillment workflows, inventory management, and internal operations” (as published, checked 7 October 2026). Grepped, which also pays individual professionals for their expertise, lists operations managers among the roles it is looking for, with “SOPs, scheduling, vendors” as the work. Mode lists billing and operations records among the kinds of data it buys, and names systems such as NetSuite, Zendesk, Monday.com and Slack.

Why would a lab care about a late truckload? Because an exception thread is a compact, complete piece of reasoning. It starts with a trigger, weighs options under time pressure, involves several parties, ends with a decision and often a lesson. Thousands of those, linked to the SOPs that were supposed to prevent them, show how operational judgment actually works. That is closer to what buyers call “decision-making patterns” than any policy manual on its own.

Trigger

A carrier misses a pickup window, a dock reports damaged pallets, or a supplier ships short.

Triage

Dispatch checks what is at stake: the customer’s deadline, penalties, which lanes and loads are affected.

Options and decision

Re-tender, expedite, split the load, or reset expectations. The thread shows who chose what, and why.

Vendor and customer coordination

Emails, Teams or Slack messages and tickets that keep three or four parties aligned while the fix happens.

Resolution and lesson

Claim filed or closed, SOP updated, carrier scorecard changed. The loop that turns one bad day into a better process.

The Spirit Airlines parallel

What the Spirit reports show, and what they do not

The most visible sale of operations records so far came from an airline. It is worth reading carefully before drawing conclusions for your own company.

What was reported

In August 2026, ABC, TIME and others reported that Google agreed to pay $10 million in Spirit Airlines’ bankruptcy proceedings for Spirit’s internal data, including emails, Teams messages, spreadsheets and operations files, to train AI.

micro1 then made a rival offer of $12.5 million. micro1 later held a session with former Spirit employees and said it pursues “non-sensitive, non-consumer data” with third-party de-identification.

For the sources and the latest status we have checked, see the Spirit Airlines data sale case. This page does not state an outcome.

What is different for a running company

You still operate. A company in liquidation has no future customers to protect. You do, and your customer and carrier contracts still bind you.

Your people are still there. Staff whose messages are in scope will notice. Telling them first is part of doing this well.

Scale and context differ. Years of records from a large national airline, sold in a court process, do not tell you what a 60-person 3PL’s archive is worth. Published ranges are ranges; “up to” is not an average.

Exclusivity matters more. A seller with no future can sign anything. You may want to sell a different slice later.

Scope

What can go in, and what should stay out

Operations records are full of other people: customers, consignees, drivers, vendors. Most of the work is deciding where those people stop being part of the dataset.

Usually possible to include

  • SOPs, exception playbooks, escalation matrices and training material you wrote.
  • Exception and dispatch threads with customer, carrier and driver names replaced by consistent pseudonyms.
  • Support tickets from Zendesk or ServiceNow after scrubbing, with the investigation and fix intact.
  • Inventory management and fulfillment procedures, cycle-count and receiving workflows.
  • Internal operations channels in Teams or Slack, after review, and project histories in Asana or Monday.com.
  • Process records from NetSuite or QuickBooks that show approvals and reconciliations rather than customer lists.

Keep out unless a lawyer clears it

  • Consumer delivery addresses, recipient phone numbers and proof-of-delivery photos or signatures.
  • Driver personal data: GPS and telematics tied to a named driver, hours-of-service logs, licenses, drug tests.
  • Customer rate agreements and carrier pricing covered by confidentiality clauses.
  • Shipments with security-sensitive details, such as high-value, government or defense freight.
  • Customs and cross-border files that hold data about third parties and their goods.
  • Cargo claims involving injuries, and any HR or disciplinary records.
Buyer privacy steps help, but they are not your permission. micro1 says sensitive and confidential information is scrubbed, originals are deleted after processing, no customer information is exposed and the company keeps ownership of its data. Mode says it buys an agreed copy, originals stay with you, and it de-identifies before onward delivery (both as published, checked 7 October 2026). Whether your shipper contracts let you share a de-identified copy at all is a separate question. See support tickets and email archives for the data-type details.
Eligibility

Which published rule applies to an operations company

Logistics firms often have more people on the dock and on the road than at desks. The published rules are worded around employees and office staff, so count carefully.

ProgramPublished company payoutPublished eligibilityNote for operations companies
micro1 Enterprise Data Partnership“$100k+ qualified”, “$500k+ large-scale”, “$1M+ highly unique”30+ employees, mature operations, documented processes, modern software tools, primarily English; U.S. prioritized, then other Western marketsLists operations and logistics among its example categories.
Mode company data“$100K to $5M”20+ full-time U.S. office employees; several years of records the company owns; U.S.-based teams strongest fitIts calculator asks for desk and non-desk employees separately. Ask how warehouse and driver headcount is treated.
Grepped“$20K to $5M”Any vertical; also pays individual professionals for expertiseLists operations managers (“SOPs, scheduling, vendors”) among the roles it seeks.

Last checked 7 October 2026. Sources: each program’s own website (micro1 data partnerships page, data.mode.inc, grepped.ai). Figures are published ranges, not offers. Miro Advisory also publishes indicative ranges for operating datasets ($100K to $1M+); it is not covered by the buttons below.

Independent site. Some links are referral links: if your company signs with a buyer through them, the buyer may pay us a fee. You are not charged, and we never see your data.

A 90-person distributor with 25 people in the office and 65 in the warehouse may look eligible on one program’s wording and not on another’s. Enter both numbers in the eligibility checker and keep the answer the buyer gives you in writing. The full comparison lists every published term side by side.

Sector law, in one honest box

Your contracts are the first gate, privacy law the second

There is no single logistics data law. The limits come from what you signed and whose data you hold.

  • Shipper, carrier and vendor contracts. Many include confidentiality clauses covering rates, volumes, lanes and customer information. Read them before you scope anything.
  • Driver and employee data. Location and telematics data tied to a person is personal data. CCPA/CPRA covers California employees; ask what notice your staff received. See employees and selling company data.
  • Consumer recipients. Home delivery records hold names and addresses of people who never dealt with you directly. State privacy laws may apply.
  • Cross-border and sensitive freight. Customs files, EU consignees (GDPR) and government or defense shipments can carry their own contractual or regulatory limits, including export control. Ask before including any of them.
Worked example

A scope an operations company could take to a buyer

A written scope lets several buyers look at the same thing. It has no price, because pricing only happens after a buyer reviews the data.

Illustrative, not an offer. Fictional company.

Ridgeway Freight Partners (fictional): freight brokerage and 3PL warehouse, U.S.-based

Headcount64 full-time staff: 34 in the office (brokerage desk, customer service, accounting) and 30 in the warehouse. Both numbers are given to every buyer.
Systems in scopeOutlook and Microsoft Teams (operations mailboxes and channels only), SharePoint (SOPs), Zendesk (customer tickets), NetSuite (approval workflows). The transportation management system is not on the buyers’ published source lists, so the company asks first.
Date range2018 to 2025.
IncludedException threads and tickets with every customer, carrier, driver and employee replaced by consistent pseudonyms; SOPs and escalation playbooks; carrier scorecard procedures; receiving and cycle-count workflows.
ExcludedRate confirmations and pricing, driver contacts and locations, consumer delivery addresses, injury claims, HR files, direct messages, two shippers whose contracts forbid reuse, and all government freight.
Before any sample leavesA manifest of systems, dates, record counts and exclusions goes to more than one buyer. Samples follow only under NDA, after counsel signs off on the exclusion list.
By company size

A courier, a distributor and a fleet operator

Operations companies vary more in shape than in size. The split between desk staff and field staff decides how the published rules apply.

Illustrative, not an offer. Fictional company.

Tidewater Courier Co.: 18 people

A last-mile courier with 6 office staff and 12 drivers. It is below Mode’s published 20+ office-employee minimum and micro1’s 30+. Most of its records are consumer addresses and driver locations, which stay out anyway. Grepped publishes no company size line and also pays individual professionals, so an experienced dispatcher’s expertise may be the more realistic route.

Illustrative, not an offer. Fictional company.

Copper Basin Distribution: 110 people

An industrial distributor with 40 people in purchasing, customer service and inventory control, and 70 in the warehouse. The office count clears Mode’s published floor and total headcount clears micro1’s. Inventory workflows, vendor coordination, returns handling and NetSuite approval chains are the candidates. Customer price lists and consumer return addresses stay out.

Illustrative, not an offer. Fictional company.

Northgate Fleet Services: 420 people

A field service and fleet maintenance operator with 90 office staff and 330 technicians and drivers, running ServiceNow and Monday.com. It clears both published minimums. Its dispatch archive is large. Scheduling decisions and parts-shortage escalations can be scoped in. Technician locations and customer site access details cannot.

Records inventory

Which operations records exist, and which are off-limits

List every source before you talk to a buyer. The manifest you build from this table is what you share first, not the data.

Record typeTypical systemUsually includable?Why
SOPs and escalation matricesSharePoint, Google Drive, ConfluenceUsually yesYour own process writing, with little personal data.
Exception email threadsOutlook, GmailOften, after pseudonymizingThe core decision record, but full of names and spot rates.
Dispatch and operations chatMicrosoft Teams, SlackProcess channels after reviewReal-time decisions; direct messages stay out.
Customer service ticketsZendesk, ServiceNowOften, after scrubbingInvestigation, fix and reply in one place.
Project and task boardsAsana, Monday.comUsually yesShows sequencing, ownership and follow-through.
ERP approvals and reconciliationsNetSuite, QuickBooksProcess records onlyCustomer lists and pricing are excluded.
TMS and WMS event logsTransportation and warehouse systemsAsk firstNot on the buyers’ published source lists, and often full of addresses.
Telematics and GPS historyFleet tracking toolsGenerally noThe location of identifiable drivers.
Rate confirmations and contractsEmail, document storageNoConfidential pricing covered by agreements.
Cargo and injury claimsEmail, claims filesRarely, and only after reviewInsurance, injury and third-party details.
Owner decisions

Settle these before you apply

Each item below has stopped a deal late in review somewhere. Answer them on paper first.

Owner go/no-go checklist

  • Does our office headcount, our total headcount, or neither meet a published minimum? Which one does the buyer count?
  • Have we read the confidentiality clauses in our largest shipper, client and carrier agreements?
  • Are the records in systems we own, or inside a customer’s portal or a client’s warehouse system?
  • Is any freight government, defense or otherwise restricted, and can we fence it off cleanly?
  • Who owns the exclusion list, and who signs for the company?
  • Will we send the same manifest to more than one buyer before any sample?

Notice: staff, drivers, customers

  • Dispatchers and coordinators. Their messages carry the decisions buyers want. Tell them the systems, dates and exclusions before the scope is signed. Whether staff should share in the proceeds is a fair question to expect.
  • Drivers. Even with location data excluded, their names run through every thread. Pseudonymize them and tell them how.
  • Shippers, clients and carriers. Ask counsel whether any contract requires notice or consent. Some owners tell key accounts before signing so nobody hears it secondhand.

Common mistakes operations companies make

Using Spirit as a benchmark

One reported airline price in a bankruptcy says little about a regional operator. Anchor on published ranges and real offers.

Exporting raw TMS data

Event logs carry consignee addresses and driver identities. Scope fields first, then export.

Selling a client’s records

A 3PL holds inventory data on behalf of clients. Treat it as theirs until your agreements say otherwise.

Missing rates inside threads

Exception emails often quote spot rates. Excluding rate confirmations is not enough if the numbers sit in the replies.

Screenshots and attachments

Map screenshots, proof-of-delivery photos and BOL scans leak what the text scrub removed.

Counting owner-operators

Independent contractors are not employees. Do not count them toward a minimum without the buyer’s written answer.

Before you sign

Questions every operations company should check

These apply to any buyer and any agreement. They are not claims about a named program.

Timing and offers. Mode publishes that it generally expects about three months from the first conversation through payment (checked 7 October 2026). Practitioners cite 60 to 90 days to close, and they advise never sending a full dataset before a price: share a manifest and samples, and get more than one offer. More in getting more than one offer. Nothing here promises acceptance, an amount or a date.
FAQ

Logistics and operations: common questions

Do AI data buyers want logistics and operations records?

Some say so in writing. micro1 lists Operations and logistics among its example categories, naming operational SOPs, logistics processes, fulfillment workflows and inventory management (as published, checked 7 October 2026). That is a statement of interest, not a promise that any given company will be accepted or paid.

Does the Spirit Airlines sale mean our records are worth millions?

No. The $10 million figure reported in August 2026 was for the internal data of a large airline, sold in bankruptcy proceedings. It shows that operations records can attract bids. It is not a price list for a freight broker or a regional 3PL. Nobody can price your data without reviewing it.

Do warehouse staff and drivers count toward the employee minimums?

Check with the buyer. Mode lists 20+ full-time U.S. office employees and asks separately about non-desk employees in its calculator. micro1 lists 30+ employees. Neither page we checked spells out how non-desk staff are treated for eligibility.

Our tickets and emails are full of customer and carrier names. Is that a dealbreaker?

Not always, but it is the main work. Names, phone numbers, addresses and rates usually need to be removed or replaced with consistent pseudonyms, and some customer contracts may bar reuse entirely. A buyer de-identifying the copy does not settle what your own contracts allow.

We are a 3PL. Is the data about our clients' inventory ours to sell?

Not necessarily. Records you keep on behalf of clients may be governed by your service agreements, and the client may own them. Leave client inventory and order data out of scope until your lawyer has read those agreements. Your own SOPs and internal coordination records are a simpler place to start.

Can a courier or carrier whose staff are mostly drivers take part?

It depends on how the buyer counts. Mode lists 20+ full-time U.S. office employees, and micro1 lists 30+ employees (as published, checked 7 October 2026). A company with a small office and a large driver team should ask in writing before applying. Grepped publishes no company size line and also pays individual professionals.

How long does a deal take for an operations company?

Mode publishes that it generally expects about three months from the first conversation through payment, and practitioners cite 60 to 90 days to close. Large email and ticket archives take longer to scope. Treat any promise of a few weeks with care.

Check your numbers against the published rules

Enter office and non-desk headcount, years of records and the systems you use. The checker runs in your browser, stores nothing and shows which published rule decided each result.

Related

Further reading